Politics & Social Sciences

HALLYU – How Korea Captivated the World

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HALLYU - How Korea Captivated the World

About 『HALLYU – How Korea Captivated the World』 “How Korea Captivate the World?”The Korean Wave from K-pop to K-bio HALLYU, a book filled with interesting and meaningful insights about Korea, the world’s most dynamic country, has been published. ‘Why is the world so enthusiastic about Korea?’ Authored by the head of Korea’s leading Maekyung Media … Read more

The Birth of Korean Cool: A Fascinating and Insightful Exploration of Korea’s Pop Culture Phenomenon

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Euny Hong’s book The Birth of Korean Cool is an engaging and informative look at the phenomenon that is the rise of Korean pop culture around the world. In his book, Hong analyzes in depth the cultural, economic, and political variables that have led to Korea’s meteoric rise to prominence in the international entertainment industry. … Read more